B2B E-Commerce

Organizations are recognizing that investments made in e-commerce technology can transform business-to-business relationships in a new online channel. Bringing all customers information into a single channel that eliminates phone/fax/email orders while building stronger relationships with customers are driving the development of more buyer-centric B2B websites. iCongo's B2B E-Commerce Platform drives supply chain efficiencies by automating purchase order management and providing a self-serve customer service environment.

iCongo E-Commerce Platform enables businesses to direct existing and new customers to an online channel to conduct the sell-side or buy-side of their business. The Platform includes a comprehensive suite of marketing and merchandising tools, searchable online product catalogs, online order entry, buyer order workflow, order management with integrations to carriers and much more. With iCongo's E-Commerce Platform, organizations can easily tackle the complexities and sophistication of B2B e-commerce by providing complete catalog management, customer pricing and promotions management, order management and sophisticated B2B business intelligence and reporting. The Platform supports multi-language, multi-currency, and international taxation requirements as well as multi-site management that is easy-to-use, allowing business users to run and maintain the day-to-day operations of the site.

Eliminating fax, phone and email-based orders greatly reduce errors and allows sales and customer service departments to spend less time verifying orders and more time servicing the customer. Provide customers with access to easily browse catalog(s) and gain additional product information and knowledge converting customers into product experts so that they in turn can sell more product and be a well informed representative of your brand. Having an online channel to secure wholesale sales allows you to better service your customers while increasing sales, eliminating paperwork and reducing order processing time by moving away from the traditional sales representative customer relationship. iCongo’s E-Commerce Platform supports the most complex business rules and system requirements for all pricing scenarios, promotions and sales programs with specialized user access rights by account and international business requirements to support global enterprises.

iCongo’s Order Management is a robust, comprehensive order management system designed to support high volumes, configurable business rules and complex pricing structures. The system manages the pick, pack and ship process within a single or multiple fulfillment locations, including vendor drop-ship. Fully integrated with the iCongo E-Commerce Platform and Cross-Channel Modules providing a complete end-to-end solution reducing the need for multiple integrations.

Deliver a personalized experience to customers with iCongo’s E-Commerce Platform’s comprehensive marketing tools and robust CMS (Content Management System). The ability to create customer-level catalogs, easily launch galleries, brand-specific or customer-specific microsites and launch dynamically-driven, customer-segmented  banners and promotions/sales programs triggered by the customer account or customer-type are important to personalization for B2B operations and increasing the size of orders.

Targeted emails, promotions, and dynamically-driven online banners present customers with the most relevant promotions based on their profile. Invite customers to take part in surveys or answer polls to help gather more in-depth information on products and promotions. The Platform’s Email Campaign Management and Customer Relationship Management (CRM) modules make communicating with customers even easier by leveraging the CMS for rich-media, catalog and content to launch targeted emails based on customer profiles and account preferences.

One of the major benefits of operating an online channel is its advanced “self-service” capabilities. Today, offering excellent customer service is often about providing customers with access to information and enabling them to transact business with you quickly and efficiently, at their convenience. Online access to account information including orders status and tracking, product assortment, inventory on-hand, on-order and reporting including “financial position tracking” and much more can be made available to customers through the iCongo E-Commerce Platform.

Quickly and efficiently service the customer with iCongo's E-Commerce Platform. Customer Service Representatives (CSR) can easily locate customer accounts, view orders, returns and tracking information through a flexible “search on all” customer related fields. The module includes email-driven ticket management for problem resolution and customer call history. The ticket tracking includes intelligence for prioritization, assignment and escalation to ensure customer inquiries are resolved quickly.

iCongo’s Call Center and Customer Relationship Management (CRM) consists of a series of web-based tools empowering organizations to manage their customer databases and to obtain all activities with customers such as viewing existing and historic orders and returns (RMAs), customer segmentation by past purchase behavior and other attributes, email subscriptions, emails received. In addition, the CRM system includes a Customer Service / Call Center Module allowing for creation and tracking of customer service tickets.

Provide sales representatives with greater access to information and marketing tools that empower them to book more business and build the strategic relationships with customers that you want. With increased visibility into accounts, orders, inventory and reporting tools, sales representatives can greatly increase efficiency and workflow management with alerting, allowing for management by exception. iCongo’s Platform includes prebuilt order templates and online quotation, approval and order collaboration with customers further enables sales to better service customers. Have sales representatives quickly and easily personalize catalogs for specific customers with iCongo’s Dynamic Catalog Builder that can be delivered directly via the Platform in a printer-friendly format with high resolution images.

Get a result driven e-commerce platform and marketing system designed to streamline operations and empower B2B customers with a robust ordering and catalog management system that will increase frequency and size of orders, reduce order processing costs and to maintain an organization’s competitive edge.

• Global Multi-Brand Operations Support
• Site Search
• Search Engine Optimizations and URL Rewriting
• Internationalized Storefronts 
• Microsites
• Product Security and Authorization
• Content Management
• Catalog Management including Configuration
• Product Kits and Bundles
• Complex Pricing and Promotion Management
• B2B Sales Programs
• Template-Driven Search and Product Pages
• Return Management
• Procurement Punchout
• Salesforce Automation and Collaboration
• Role-based Security with Audit Trails and Versioning
• Workflow Management and Alerts
• Datamart and Analytical Reporting
• Customer Segmentation Capabilities
• Credit Management and Online Invoicing
• Assortment Planning
• Order Management and credit card processing
• Customer Personalization
• Customer Loyalty Programs
• Shipping Management and Parcel Tracking
• Customer Relationship Management
• Call Center Management
• Order Management
• Contests and Surveys
• Email Campaign Management
• Campaign Management
• Virtual Marketing Environment
• Salesforce Automation
• Multi-Dimensional Order Entry
• Allotment and Allowance Management
• PCI Compliance

The iCongo E-Commerce Platform is a single platform for all e-commerce operations be it direct-to-consumer or business-to-business. Organizations or brands selling through wholesales and multi-channel retail channels are able to attain even greater benefits from iCongo’s E-Commerce Platform by taking advantage of shared modules and an integrated system that reduces spend, increases efficiencies and centralized operations.

Already encompassing a full suite of marketing tools, iCongo takes marketing a step further with iCongo Virtual Marketer. Engage customers with online virtual environments for product line introductions creating an online showroom by line staffed by real representatives answering your customer’s questions. Share product videos, offer take-away items like catalogs, brochures and other marketing pieces or leverage Virtual Marketer to perform how-to seminars, customer meetings, employee training, host online job fairs and any other two-way communication events eliminating travel and time spent at tradeshows.

iCongo’s Dynamic Catalog Builder allows for the quick and easy creation of customizable and branded sales brochures and catalogs. Allow sales, marketing, customer service and even customers to choose from a collection of templates, or create a new one on the fly – no design or technical staff needed. Greatly reduce time and money spent on catalog creation by reducing or eliminating printed catalogs. Deliver high-quality catalogs directly via email in an ‘any-printer’ format through the iCongo E-Commerce Platform.