B2C E-Commerce and Cross-Channel Enablement

Increasing numbers of retailers are recognizing the importance of sophisticated e-commerce platforms and are choosing to partner with clear industry leaders to maximize the potential of their online retail channels. Robust e-commerce platforms can create a foundation for growth providing end-to-end functionality and easy-to-use tools enabling retailers to increase online revenue and customer satisfaction.

The iCongo E-Commerce Platform contains rich e-commerce functionality and tight integration for the efficient management and execution of retail e-commerce storefronts including mobile and powerful cross-channel capabilities. The Platform includes advanced e-commerce catalog, search, promotion, shopping cart functionality, gift card, gift registry as well as order management, warehouse management, customer service, content management system, advanced marketing and merchandising tools and interactive selling.

iCongo's E-Commerce Platform includes comprehensive cross-channel functionality to enable retailers to eliminate the traditional shopping barriers and "Silos" enabling consumers to experience an "Endless Aisle" of merchandise. Inventory in the entire chain becomes available for sale and can be shipped from any location carrying the inventory. This is applicable for consumers that shop on the web and in physical stores. If inventory is not available in the store, the sale can still be completed with the merchandise shipped to the customer or picked-up by the customer at the store. iCongo's E-Commerce Platform enables retailers to capture sales from the web or in the store which with traditional systems would have been lost. The result is a significant ROI for the retailer.

The Platform is completely internationalized and supports multi-language, multicurrency, and international shipping and taxation requirements as well as multi-site and microsite management that is easy-to-use, allowing business users to effectively run and maintain the day-to-day operations of the site.

Retailers know that when customers are shopping, how and where products are displayed will influence sell-through. Dynamic storefronts with robust search capabilities can do it even better! The iCongo E-Commerce Platform provides powerful interactive selling capabilities to recommend product for cross-selling, up-selling and substitutions increasing conversion and order sizes. The Platform also includes the ability to display a product with advanced image capabilities including zoom and alternate views supported by in-depth product content which are critical to increasing confidence in the product prior to purchase.

The iCongo E-Commerce Platform enables retailers to easily build and execute powerful and flexible promotions using custom targeted discounting programs such as percentage or dollar discounts, buy-one/get-one, free shipping, volume pricing, promotion codes, coupon support and much more.

Greatly reduce abandoned carts by ensuring the check-out process is straightforward for customers, while presenting them with feature-rich services including multiple payment options, gift and loyalty card use and balance look-up, account management, clear shipping and delivery details.

Make a connection with customers while building on existing relationships with targeted emails, promotions, personalized shopping experiences and dynamically-driven online banners that present customers with the most relevant content and promotions based on their profile and browsing and purchase history.

Providing customers with complete access to manage their account profiles, monitor order status, view loyalty and gift card balances are important to operational efficiency and customer satisfaction. Customer Service Representatives (CSRs) can easily locate customer profiles, view active and previous orders, manage support cases, returns, order status and tracking. Extended customer service tools such as shopping cart assistance and live chat are also essential to customer satisfaction.

The iCongo E-Commerce Platform includes order management, warehouse management and distribution capabilities providing the necessary functionality to support the entire distribution and fulfillment process. Features include pick and pack system, bin location management, integration with shipping carriers, shipment and receiving processes within the warehouse, integrated wireless scanning and return and exchange management.

iCongo’s Call Center and Customer Relationship Management (CRM) consists of a series of web-based tools empowering organizations to manage their customer databases and to obtain all activities with customers such as viewing existing and historic orders and returns (RMAs), customer segmentation by past purchase behavior and other attributes, email subscriptions, emails received. In addition, the CRM system includes a Customer Service / Call Center Module allowing for creation and tracking of customer service tickets.

Retailers looking to increase online visibility and drive more traffic are investing in Search Engine Optimization (SEO) and are becoming better educated about Internet marketing strategies. SEO and Search Engine Marketing (SEM) are essential parts of the content creation and optimization efforts of some of the most profitable websites. Investments in a feature-rich e-commerce platform and SEO are important elements in achieving higher traffic, greater conversions and brand awareness. The iCongo E-Commerce Platform includes core functionality to maximize search engine relevancy as well as offer search engine optimization services, creative design and marketing consulting services.

Offering meaningful content such as targeted promotional banners, videos and interactive rich media attracts more  visitors, keeps them on the site longer and gives them a reason to return. Incorporating sophisticated social marketing tools helps improve the customer experience and build business intelligence on visitors such as analytics, polls, surveys, product ratings, blogs, communities and more.

Up the ante with iCongo’s ‘Virtual Marketer,’ a virtual environment providing two-way communications for retailers to showcase product launches and share product training videos, perform employee training and job fairs.iCongo Virtual Marketer is the first integrated e-commerce virtual environment that can be used for staff training and product introduction as well as job fairs and tradeshows.

• Global Multi-Brand Operations Support
• Site Search
• Search Engine Optimization and URL Rewriting
• Multiple Storefronts, Microsites and Galleries
• Content Management
• Catalog Management
• Product Kits and Bundles
• Pricing and Promotion Management
• Dynamically Created Promotional Banners
• Template-Driven Search and Product Pages
• Interactive Selling
• Searchandising
• Salesforce Automation and Collaboration
• Role-based Security with Audit Trails and Versioning
• PCI Compliance
• Workflow Management and Alerts
• Analytical Reporting
• Customer Segmentation Capabilities
• Content Syndication
• Shopping Cart
• Checkout and Payment Processing
• Customer Personalization
• Customer Loyalty Programs
• Shipping Management and Parcel Tracking
• Customer Relationship Management
• Call Center Management
• Order Management
• Warehouse Management
• Contests
• Surveys
• Polls
• Email Campaign Management
• Campaign Management
• Virtual Marketing Environment
• Photo Studio Management
• Integration with online channels (Amazon and eBay) 
• Reviews
• Loyalty & Gift Cards
• Cross-Channel
• M-Commerce
• Social Media Integration
• Staging Site Capabilities